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The scene above is from Walmart in eastern Beijing. As longtime Letter readers will notice, it fits into a perplexing phenomenon, in which the nation that gave us the one-child policy now advertises a growing share of its goods and services with two-child families. I encountered this happy clan presiding over the escalator, when I sought refuge from the heat last weekend. In other cases that I’ve mentioned, one noticeable pattern is that the girls have been older than the boys, a nod, perhaps—and this is a guess—to the fact that families in some rural areas are allowed to have two kids if the first is a girl. But, in the micro-details of this evolution, it’s worth noting that the Walmart family features an older boy and a younger girl.
Evan Osnos on the perplexing phenomenon in Chinese family advertising: http://nyr.kr/LA8k0S
